Formula Properties, Spain
A property portal for the Costa del Sol
A Danish-language real-estate portal where buyers browse thousands of live listings on the Costa del Sol — plus the custom CRM the business runs on behind the scenes.
- Client
- Formula Properties, Spain
- Year
- 2026
- Scope
- Portal, live listing feed, search, saved searches, custom CRM, ongoing operation
The challenge
Danish buyers on the Costa del Sol were stuck between English-only portals and static brochure sites. Formula Properties needed a portal with living data: thousands of listings that change daily, searchable by area, type and price — fast enough to rank on Google and lean enough to run cheaply.
What we built
Far more than a website. The public side is a portal built on a live data feed: listings sync automatically, search and filters run on a real database, and every page is prerendered for speed and SEO. Buyers save a search and get an email the moment matching homes appear. Behind it sits a full custom CRM built for this business: every inquiry lands in one pipeline with its history, saved-search subscribers are managed automatically, and traffic analytics show exactly which pages and properties turn visitors into leads — so follow-up happens while interest is warm.
The result
- —Over 8,000 live listings, updated automatically every day
- —Saved searches with automatic email alerts on new matches
- —A custom CRM: lead pipeline, subscriber management and traffic insights in one place
- —Fast, prerendered pages built to rank on Google
- —Run and maintained continuously
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